New surveys by New York Life Group Benefit Solutions revealed that only 43% of workers say they know how to enroll in benefits through their employers. Consistent with last year’s results, there remains a knowledge gap among employees. However, employers have an opportunity during open enrollment to engage employees and help them navigate the complexity of employee benefits.
“Open enrollment is just the starting point. When employers prioritize closing the knowledge gap and creating a benefits experience that fits their employees’ unique needs throughout the year, they’re fostering a culture of well-being that prepares people for the moments that matter most.”
– Orla Nixon, head of claim operations, New York Life Group Benefit Solutions
- Many (62%) employees have a strong preference for human support when discussing sensitive life events (e.g., bereavement, caregiving, child care, mental health and pregnancy).
- More than half (68%) of employees favor only human support (37%) or a combination of artificial intelligence, digital and human support (31%) when enrolling in new benefits.
- The benefits that employees are most interested in remained fairly unchanged from last year, including employer match on a 401(k) or other retirement savings plans, supplemental health insurance, flexible work arrangements, mental health support and access to resources, and “add-on” life and disability insurance.
Employer Takeaway
The content of this article is of general interest and is not intended to apply to specific circumstances. It should not be regarded as legal advice and not be relied upon as such. In relation to any particular problem which they may have, readers are advised to seek specific advice. © 2025 Zywave, Inc. All rights reserved.
